Hard to Swallow

Switching to the Euro: still hard to swallow.

Business approaches to quality improvement: why they are hard for the NHS to swallow.

Easy to chew, but hard to swallow – consumer perception of neutrally marinated meat

Background: Meat which has been injected or tumbled with water, salt, sugar and other ingredients, has been available on the Danish market for some decades and is now becoming increasingly common. However, it is not known whether this so-called neutrally marinated meat will be appropriated by consumers in the long term, or will be destined to be a marginal second rate product. Purpose: To explo...

A Hard Pill to Swallow: Prescribing Stimulants Within the Prison Setting.

In the film The Matrix, the character Neo is offered a choice between a red pill and a blue pill. Choosing the blue pill would allow him to continue his existence in the artificial reality of the Matrix, and therefore, he would continue living the blissful ignorance of illusion. The red pill would mandate a return to the real world and the painful truth of reality. It is apparent that in the mo...

Increasingly Hard to Swallow – 18 Years of Changing Tonsillectomy Practice in Northern Ireland.

Letters IncreasIngly Hard to swallow-18 years of cHangIng tonsIllectomy practIce In nortHern Ireland. editor, The clinical and economic value of tonsillectomy has been the subject of debate for decades. The McKinsey Report 1 considered tonsillectomy (along with a number of other procedures) to be a 'relatively ineffective, and often unjustified' procedure, stating that reducing tonsillectomies ...